RESEARCH: Web 2.0
I am hearing whispers in the wind of an "Web 2.0" technology. Please help me understand this shorthand speak for what appears (from some slight context) to be another version of Internets.
INTELLIGENCE: webourname.com
I am receiving intelligence from a co-captain of industry, that rival webourname.com is using the Google Corporation's own technology to take over the Southeastern United States. They boast the following:
- 15 Years of experience with technology
- Running businesses for a decade (this must be a typo)
- Using the tele-phone reference book to roast marsh mellows and "LOL"—obviously some sort of nutrient-rich supplement from Europa
- Design of Internets
- Strict Privacy Policy
- Acquiring as a client, a major Charlotte landscaper—employing the use of magnets
- Launched their own business catalog in Raleigh, NC—using imagery of handshakes and deals being agreed upon.
A telephone book salesman who will lie and tell you anything to get you to advertise in their phonebook and how great it it.
Whatever they are doing, "it it" is most impressive. With all due aggressiveness and persuasion, we must match them. Nay, overwhelm them.Betsy X: Thought Leader?
Why are we trusting outsiders for our thought leadership when we have a thought POWERHOUSE in Stan Johnson? We can't let our morals go down the drain by letting readers of our Internet website dictate how we innovate.
REQUEST: Creative
Can I get someone in creative to help me with this flyer? I need to sell my car, and I was wondering if one you guys could throw together a quick logo, a photo gallery, a big "FOR SALE" masshead, a little text with all the amenidies and background info, e-mail, and tabs so that people can tear off a tab to keep with a phone number on it.
Can one of you guys help me out? It should only take 15 minutes tops.
RE: update to corporate marketing materials
Hey guys and gals. After much thoughtful collaboration, discussion and intereaction I believe we've settled on a tagline. Now it's time to see the catipulsion of all that hard work.
Here is initial artwork compings of the new and improved Baffington and Sellers business cards. As you can see the tagline works great and we've given the end user client as much contact information as possible to leverage the use of our internets and tweetering homebase.
I look forward to your feedback.
From Readers
Sirs, The following message was sent with high-importance via the Internet:
Brilliant, but B&S are missing out on the video revolution. Did you know that moving pictures have sound now? This ingenious combination of two time proven mediums, photography and radio, allow for some tremendous new marketing potential. I would posit that video, even more so than the Internets, is the one tool that can push B&S's clientèle past that tipping point between mere brand recognition and complete top-of-mind awareness. Could it be possible that, through the magic of video, Relax will be the next Nike? Of course it could!
I'd be more than happy to talk to Margaret J. Kelley about this, at length, in depth, at my private beach house, in Aruba.
Remember, filmless still cameras are one thing, but tapeless video....well...that's a whole other thing.
-J. Douglas
Snow policy?
Hi, I am wondering if we are required to come in tomorrow. My wife works at Wachovia and they have closed their offices, and both of my children's schools have called off classes.
IDEA: Emotion via Internets
I think we may have something here. Whilst I was in a midst of anger over our security leak with Creative's abuse of Internet Access codes, I looked to express my grief and disappointment with our fellow Captains of Industry via Tweetter. It was at this point where I found a short-coming in the ability of technology—even when America invents it. So therefore: Can we develop a mechanism that can express emotion via Internet transmission? I should think we might have something. In the meantime, you shall find me at Skippy's having a drink to sooth my own emotions. It would be most agreeable that I not catch any Disease from its patrons numbered less than 3, or I will not be in attendance.
Photographers
If I need to get involved, I will but we really need to get control of the Creative Department. Seems they feel empowered to solicit the services of "professional" photographers. May I remind all of you that B&S purchased a filmless camera four years ago. If the Creative Department needs to attend yet another training session on how to use it that's fine. Nick can set it up. This company needs to contain its outside expenditures. We will not reach our golds of being this city's number one agency if we give all our business away. We have photo needs. We have a camera. Apparently, all we need are a few creative monkeys who can push the button. It's not rocket scions, people.
Gary Vaynachuck’s Liquor
My secretary was informed by the Creative Workers that there is a particularly fine wine product of note on broadcast. This man, Gary Vaynachuck, is a proprietor of a television program that showcases fine wine and liquors. Now I do like my vodka and scotch—nothing goes better with a cigarette. However, a glass of fine wine between meetings is also very agreeable. As such, I would like to employ one-quarter of our Account Development team to offer Mr. Vaynachuck our marketing expertise. A man with a passion for the liquors cannot lay limp while the gears of industry and marketing turn around him. One can access his Internet at: garyvaynerchuk.com. Also, he has somehow established himself a Tweeter Homebase, not dissimilar to our own at: twitter.com/garyvee. Mr. Sellers, Margaret and Stan can e-mail his at garyv@winelibrary.com with all due precision. A bonus goes to those that grab the account and procure a case of his various sundries.