Projects over Priorities

Matthew Baffington MBaffington

Yesterday, I had caught wind through various status reports and memorandums that the firm was applying a generous amount of creative horse-power to Mach 3 Video, our flagship client in the Workplace Education and Training Industry. As a result, I decided to stroll through Creative with the initial inclination of suggesting that all typefaces on the client’s Pocket Folders be represented in italics, due to the mythical nature of the client’s name.

It was at this time that I approached silently upon hysterics over a conversation concerning, “placing a baby in a corner.”

While I may have a few more years on our Creative Workers, I can assure everyone that I too am “hip” in every truest sense of the word. That being said, I can see no reason why this meaningless blathering should be a distraction for a writer, an artist or even a webmaster.

As a result, I fear we may be losing our grip on Creative. How can such a distraction be allowed to jeopardize the Wheels of Production?

When I turned around, Mister Janikowski, sensing my dismay, quickly alerted me to technology that holds the promise to prevent these acute wastes of energy: STOP MANAGING PROJECTS; START MANAGING PEOPLE

With all due thoughtfulness and vigor, please explore this technology.

And by all means, someone please tell me what is funny about “Nobody puts Baby in a corner.”

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