Creative can’t communicate!
Stan Johnson
I have begun noticing a pattern. Every time I walk over to Creative, I get the cold shoulder and just a bunch of questions about what I want. To be honest, they need a harsh lesson in communication.
Today, because of an issue I had with a picture needing to be cut to size, I was forced into a situation whereby I was relegated to walk all the way over to the other side of the office to Creative in order to have an offline sidebar conversation with one of the art directors who shall remain unnamed over resizing a picture for a very important client in one of our most important core competencies and I can’t understand a word they say. They constantly talk in circles around me, and to blunt about it, they think they are better than everyone.
Then today, one of them called a client DIRECTLY. I would like to emphasize that this must discontinue. If you have to bring one of them over here to the Private Internet cause Nick needs help then so be it.
How can we serve our clients better if I can’t get a simple photo cut to size and colored with four colors like a child’s color-by-number coloring book picture and text placed on it?
As Mr. Sellers says, the client begins and ends with THE ACCOUNT MANAGER!
2 Comments
Stan - I apologize for your dealings with creative as of late. We try to walk the line between communicating with MarketBuddy and having face to face personal reaction. Perhaps what is needed is a SOP on creative requests so we avoid a situation in which you are relegated to do things that are below your pay scale. I will put one together right away. I agree that creative should never talk to the client. Feedback is always best when filtered through several layers of management.
No, I say, “the buck stops with the account manager.” But I know what you mean. My guess is that Creative is doing their best to follow our SOPs by communicating only through Buddyboy2000. Although you and I still recognize the common-sense importance of a face-to-face conversation, these kids are just trying to follow the rules the best they can. Personally, I think it’s kinda funny to watch them squirm.