Relax Client: Action Items
Matthew Baffington
As most of you know Relax—our adult protective-undergarment client—needs immediate assistance. Profits are are at risk; confidence is on the line; containment must be snug. From our 8:00 meeting we have derived two key action items:
- Press Release to contain leaks from the Relax accident.
- A new slogan for Relax adult diapers.
I have also suggested that we leverage technology for our client. I would like to engage Compact Disc and Tweeter technologies with all due haste and forthrightness.
Now I know that Margaret or Stan can cover the press release. However, we need to give direction to Creative staff on the slogan. While their design and copywriting abilities are in title, senior staff are the only personnel with the prowess and thought leadership to undertake these tasks.
So, please initiate thought on a new top-shelf slogan that will capture the soul of the Relax brand.
Ideas?
6 Comments
Trisha,
The men’s bathroom is out of toilet tissues. I was just relegated to wiping my backside with the cardboard-like paper towels in the hand sanitizing area.
Needless to say I must now use a pillow in my chair. Please see that Creative CHECK TOILET TISSUE SUPPLY LEVELS FOLLOWING ALL USES OF THE COMMODE AND BATHROOM FACILITIES.
I’m on that one, Sir.
Trisha Dargan, OM
Mr. Kensington envisions a new brand icon, i.e., “mascot,” for this client: Frankie the Incarnation of the Abstract Concept of Incontinence. Spread across a series of situational T.V. commercials, radio spots, bus billboards, ballpark fence sections, streetwalking human placards, and possibly on Internet Web Headlines (have the drones in accounting crunch the tangibles on this one), will be the indelible slogan: FRANKIE SAY RELAX.
“Containment and confidence… That’s relaxing… That’s Relax brand Adult Diapers.”
Here are some possible taglines I’ve come up with.
“Go ahead, piss yourself.”
“The gold standard in adult undergarments”
“#1 in protecting you from #2″
“Still dry? Still working!”
Mr. Baffington,
I’ve been putting some serious creative thought into the slogan and I’d like to present to you, subject to the creative teams approval of course, the following slogan:
RELAX Adult Diapers: Confidence Never Felt So Good
I hope this pleases you and the other senior leadership.
Trisha Dargan, OM